Privacy Policy
Effective Date: August 2026
When you visit Mode Tide, you’re placing a degree of trust in this site, and that trust deserves a clear, honest explanation of what happens with your information.
This Privacy Policy explains what data Mode Tide collects, how it’s used, who it may be shared with, and what rights you have over it. By using Mode Tide, you agree to the practices described in this policy. If you do not agree, please discontinue use of the site.
About Children Under 13
Mode Tide is not directed at children under the age of 13, and this site does not knowingly collect personal information from anyone in that age group. If you are a parent or guardian and believe your child has submitted personal information to Mode Tide, please contact us at the address listed at the bottom of this page.
We will take prompt steps to locate and delete that information from our records.
Information Mode Tide Collects
Mode Tide collects two categories of information: information you provide directly, and information collected automatically when you use the site.
Information you provide directly may include:
- Your name and email address, if you subscribe to a newsletter or fill out a contact form
- Any message content you submit through a contact or inquiry form
- Comments you post on articles, which may include your name and email address
- Any additional details you choose to share when reaching out
Information collected automatically may include:
- Your IP address and approximate geographic location
- Browser type and version
- Operating system
- Internet service provider
- Pages visited on Mode Tide and time spent on each
- Referring website or search query that brought you to Mode Tide
- Date and time of each visit
Automatically collected data is used at the aggregate level to understand how readers find and use Mode Tide, and to improve the site’s content and performance.
How This Information Reaches Us
Information arrives at Mode Tide through several channels. When you fill out a contact form, subscribe to a mailing list, or leave a comment, you submit information directly.
When you browse the site, standard server technology and third-party analytics tools collect data automatically through log files, cookies, and tracking pixels.
Payment processing, if applicable, is handled by third-party processors that operate under their own privacy policies.
Server Log Files
Like most websites, Mode Tide’s hosting infrastructure maintains standard server log files.
These logs record IP addresses, browser types, referring pages, time stamps, and similar technical data.
This information is used to diagnose technical issues, monitor site performance, and understand general traffic patterns. Log data is not linked to personally identifiable information in the ordinary course of operation.
Cookies and Tracking Technologies
Cookies are small text files stored on your device when you visit a website. Mode Tide uses cookies to improve your browsing experience, remember preferences, and understand how visitors interact with the site’s content.
You have the right to disable cookies through your browser settings. Most browsers allow you to refuse new cookies, delete existing ones, or alert you when a new cookie is being set.
Disabling cookies may affect the functionality of some features on Mode Tide, but the core content of the site will remain accessible.
Web Beacons, Pixels, and Tags
Mode Tide may use web beacons, tracking pixels, or similar technologies embedded in pages and emails.
These small files allow the site to measure how content is engaged with, track whether emails have been opened, and support analytics and advertising functions.
Third-party services used by Mode Tide may also place their own tracking technologies on site pages in accordance with their own privacy policies.
Google Analytics
Mode Tide uses Google Analytics to collect data about how visitors find and use the site. Google Analytics tracks metrics such as page views, session duration, traffic sources, and device type.
This data is used in aggregate to improve the site and understand audience behavior. Google Analytics operates under Google’s own privacy policy, which can be reviewed at https://policies.google.com/privacy.
You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on, available at https://tools.google.com/dlpage/gaoptout.
Content Embedded From Other Sites
Some pages on Mode Tide may include embedded content from external platforms, such as videos, images, or social media posts.
Embedded content from other websites behaves in exactly the same way as if the visitor had visited those external sites directly.
Those sites may collect data about you, use cookies, embed additional tracking, and monitor your interaction with embedded content, including tracking your interaction if you have an account and are logged in to those sites.
How Mode Tide Uses Your Information
Information collected by Mode Tide is used for the following purposes:
- Operating and maintaining the site and its features
- Responding to inquiries, comments, and requests submitted through the site
- Sending newsletters or updates to subscribers who have opted in
- Personalizing content and improving the reader experience
- Analyzing site traffic and content performance
- Detecting and addressing technical issues
- Complying with applicable legal obligations
- Preventing fraud and unauthorized use
Mode Tide does not sell personal information to third parties.
Affiliate Links and Commission Relationships
Mode Tide participates in affiliate marketing programs, including the Amazon Associates Program and other third-party affiliate networks.
This means some links on the site are affiliate links. If you click one of those links and make a purchase, Mode Tide may earn a small commission at no extra cost to you.
Affiliate relationships do not influence editorial content or recommendations. A full Affiliate Disclosure is published as a separate page on this site.
Third-Party Advertising Partners
Mode Tide may work with third-party advertising partners now or in the future to display advertisements on this site.
Those partners may use cookies, pixels, and similar tracking technologies to collect information about your visits to Mode Tide and other websites in order to serve you interest-based advertisements.
Mode Tide does not control the data practices of these third-party advertising partners.
You can opt out of interest-based advertising through the following resources:
- Network Advertising Initiative (NAI): https://optout.networkadvertising.org
- Digital Advertising Alliance (DAA): https://optout.aboutads.info
Opting out through these tools does not mean you will stop seeing advertisements.
It means the advertisements you see will be less tailored to your browsing behavior.
When Information May Be Shared
Mode Tide does not sell, trade, or rent personal information to third parties for their own marketing purposes. Information may be shared in the following limited circumstances:
- Service providers: Third parties that assist with operating the site, such as email delivery services, hosting providers, and analytics platforms, may receive data necessary to perform those services. They are bound to handle that data in accordance with their own privacy policies and applicable law.
- Legal compliance: Mode Tide may disclose information when required by law, court order, or governmental authority, or when disclosure is necessary to protect the rights, property, or safety of Mode Tide, its readers, or others.
- Business transfers: If Mode Tide is sold, merged, or transferred to another owner, user information may be part of the transferred assets. Notice will be provided if such a transfer occurs.
Links to Other Websites
Mode Tide includes links to external websites for reference and reader convenience.
This Privacy Policy applies only to Mode Tide and does not extend to any third-party site linked from this site.
Mode Tide has no control over and accepts no responsibility for the content, privacy practices, or data handling of any external site. Visiting linked sites is at your own discretion and subject to those sites’ own policies.
Comments and Social Interaction
When you leave a comment on Mode Tide, the comment and any information you provide alongside it, such as your name and email address, may be visible to other visitors depending on site settings.
Comments are retained as part of the site’s content and moderation records. If you interact with Mode Tide on social media platforms, those interactions are subject to the privacy policies of the respective platforms and are not governed by this policy.
Email Communications and Newsletter Practices
If you subscribe to Mode Tide’s newsletter or mailing list, you will receive email communications related to nail design content, site updates, and occasional promotional information relevant to the site’s niche.
Every email includes a clear, functional unsubscribe link. Clicking that link will remove you from the mailing list promptly.
Mode Tide complies with the requirements of the CAN-SPAM Act, including providing accurate sender information, clear subject lines, and a working opt-out mechanism in every commercial email.
Opting Out of Communications
You can opt out of email communications from Mode Tide at any time by clicking the unsubscribe link in any email you’ve received or by contacting us directly at the email address listed at the bottom of this page. Once you opt out, Mode Tide will stop sending marketing emails to your address within a reasonable period, typically within 10 business days.
How Long Your Data Is Kept
Mode Tide retains data for as long as it is reasonably necessary for the purposes described in this policy.
Email subscriber data is retained until you unsubscribe or request deletion. Comment data is retained as part of the site’s ongoing content record unless you request removal.
Automatically collected analytics data is retained according to the data retention settings of the relevant third-party platforms, such as Google Analytics. If you request deletion of your personal data, Mode Tide will take reasonable steps to honor that request within the timeframes required by applicable law.
Data Security
Mode Tide takes reasonable technical and organizational steps to protect the information collected through this site from unauthorized access, disclosure, alteration, or destruction.
These measures include standard industry practices for secure data handling.
However, no method of transmission over the internet or electronic storage is completely secure, and Mode Tide cannot guarantee absolute security. By using the site, you acknowledge and accept that risk.
Your Rights Under GDPR (EU and EEA Visitors)
If you are located in the European Union or European Economic Area, the General Data Protection Regulation (GDPR) provides you with specific rights regarding your personal data. These include:
- The right to access: You may request a copy of the personal data Mode Tide holds about you.
- The right to rectification: You may request correction of any inaccurate or incomplete personal data.
- The right to erasure: You may request deletion of your personal data, subject to certain legal exceptions.
- The right to restriction: You may request that Mode Tide limit how your data is processed in certain circumstances.
- The right to object: You may object to the processing of your personal data for certain purposes, including direct marketing.
- The right to data portability: You may request your personal data in a structured, machine-readable format.
- The right to withdraw consent: Where processing is based on your consent, you may withdraw that consent at any time without affecting the lawfulness of prior processing.
- The right to lodge a complaint: You have the right to file a complaint with your local data protection supervisory authority if you believe your rights under GDPR have been violated.
To exercise any of these rights, contact Mode Tide at the email address listed at the bottom of this page.
Your Rights Under CCPA (California Residents)
If you are a California resident, the California Consumer Privacy Act (CCPA) grants you specific rights regarding your personal information. These include:
- The right to know: You may request disclosure of the categories and specific pieces of personal information Mode Tide has collected about you, as well as how it has been used and whether it has been shared.
- The right to delete: You may request deletion of your personal information, subject to certain exceptions.
- The right to opt out of sale: Mode Tide does not sell personal information. If that practice ever changes, you will be notified and given a clear way to opt out under the “Do Not Sell My Personal Information” right.
- The right to non-discrimination: Exercising your CCPA rights will not result in any penalty or difference in the service you receive from Mode Tide.
Mode Tide will respond to verified CCPA requests within 45 days. Requests may be submitted by contacting us at the email address listed at the bottom of this page.
Updates to This Privacy Policy
Mode Tide may update this Privacy Policy from time to time to reflect changes in legal requirements, site practices, or the services used by the site.
When updates are made, the revised policy will be posted on this page with a new effective date.
Your continued use of Mode Tide after any update constitutes your acceptance of the revised policy. It is your responsibility to review this page periodically to stay informed of any changes.
Questions and Data Requests
If you have questions about this Privacy Policy, want to exercise any of your data rights, or need to report a privacy concern related to Mode Tide, please reach out directly.
Mode Tide will make every reasonable effort to respond to privacy-related inquiries promptly and in accordance with applicable law.
Mode Tide Privacy Policy — Effective August 2026
Privacy questions and data requests: contact@modetide.com
